Why CMS ( Contentent Management System ) is Must ?
A modern website is an extension of the organisations marketing tools and if built right – can actually improve the entire business performance.
1 : In order to control the data, business/marketing information that is communicated (documents, pictures, videos, copy etc..) and collected (prospected clients details, business leads etc..) via the website, a dynamic Content Management System (CMS) is a must!
2 : The other important factor for web activity success is the amount and quality (relevance) of the traffic (surfers) in the website. As 80% of the internet traffic generated through search engines such as Google and Yahoo – the Search Engine Optimisation (SEO) and web marketing capabilities of the CMS system are crucial for successful web business activity.