To begin with, it’s absolutely essential that, whatever shape your online presence takes, everything is connected by one thread. That means that if your organisation, for example, has one or more websites, one or more Twitter accounts, and a Facebook page, everything – everything – needs to be integrated. It’s not just a matter of connecting these elements with hyperlinks – every element must also be recognisable as being in service to the other. It’s about getting every player in an orchestra to perform the same piece to an audience that can appreciate it.
When our work is done, your organisation will have a crowd that wants to hear what you have to say.